Reason 6

It seems that Propellerhead Software is brewing a very unique promotional campaign for the release of Reason 6. For those who are already owners of Record and Reason (whatever version), you can decide how much you’d like to pay for the Reason 6 upgrade. This time it’s you, the user, who decides how much their software is worth. You can pay anything from just $1 to several thousand dollars, it all depends on you. The promo lasts from September 30, 2011, the release date, to October 31, 2011. You can read more about the news here. Owners of Record Reason Duo, or Record for Reason Owners, are qualified for this offer. If you own only Reason without Record, or Record without Reason, you can avail of the standard upgrade offers.

Well, I think it’s very generous of Propellerhead to think of such an offer. The whole Reason 6 upgrade was already a concession to their loyal fans, who have always wanted a stand-alone package that could do audio recording, plus retaining all the powerful features of Reason along with its unique interface. It took a while in coming, but they finally did it. I think asking the users (though I’d rather call us fans because Reason has attained a kind of celebrity status in the music production community) to name their price furthers that experience of putting the customer first, and building even more trust and relationship overall. Of course, I wouldn’t be surprised if there were some who’d purchase the Reason 6 upgrade for $1, and I think (I’m not proud in saying this) I’d be one of them. Now don’t get me wrong though, I think Reason 6 is worth more than three-hundred dollars even, but being a full-time student at the moment I don’t think I can sacrifice too much. Well, ok, maybe $5 then.

But if you’ve really grown up with Reason, and better yet, if you’ve made money through your music with Reason, then I think now is a good time to just show how much you appreciate the people behind this great piece of software. And that’s especially since Reason 6 marks a milestone in its development, being the biggest update ever in its more than ten year history. It’s time to show Reason 6 some love!

Tags: reason 6

Thursday, September 29th, 2011 at 1:24 pm • Reason 6 • RSS 2.0 feed • leave a response or trackback